Lay's, a leading brand from PepsiCo's Frito-Lay division, unveiled a mobile greenhouse designed to bring a rural farm experience to the center of metropolitan areas across the country. The six-city "Lay's Mobile Farm" tour kicks-off in New York City's iconic Times Square and will then travel to five other major cities: Boston, Detroit, Chicago, Los Angeles, and Dallas. The campaign marks another phase of the brand's strategy to celebrate the people and communities across the country that produce its line of potato chips.
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