Customers at Lund’s and Byerly’s stores in the Twin Cities were welcomed into the produce section by a new line of specialty potatoes — with an innovative way of engaging consumers at the potato display. The store in Eagan, Minn., featured performers from a sketch comedy group promoting the potatoes throughout the store in different ways, including a live “talking head” in the potato display, a family having a potato dinner in the seafood section and posed actors eating potatoes.
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